Sunday, October 18, 2009

You may have caught a glimpse of the firm on national television this past Thursday, when we locked an associate inside the compartment of a hot-air balloon and sent her flying across the Colorado landscape. Unfortunately, she somehow escaped before the balloon took off, and when the craft finally landed, she was nowhere to be found. We were hoping she would stay in the balloon, and upon landing take the hint that we wanted her to relocate to the middle of nowhere. Instead, she's still here. And the firm is facing felony charges of attempted kidnapping and unlawful use of a balloon.

In all seriousness, I have to applaud the Heene family for pulling off its plan and getting live news coverage, across the nation, for what was apparently just an elaborate publicity stunt. Back when we were hiring associates, we did everything we could think of to get people to pay attention to us, to find a way onto the national radar screen. And all it would have taken was a hot air balloon. The money we wasted on pens and stress balls and recruiting fairs and full-color brochures. All we needed was a balloon.

I'd hire the father as marketing director in an instant, if we had any marketing budget left, or anything we were still trying to market. I wouldn't hire him as a summer associate (too entrepreneurial), but I might think about hiring him as a litigator (great liar), if only he had a law degree. Or even if he can pretend he has one and convince the state. Hire his son to do document review; he seems excellent at sitting in a confined space for five hours without going to the bathroom.

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